Big Cat Week
Not like Shark Week, Nat Geo Wild is planning to switch the wonderous navy ocean for the kings of the jungle in soon as Big Cat Week makes a big return. This Big Cat Week launch spot was developed with the On-Air Marketing Team at Evolve Studio – a production company set to create the most robust insight into parts of the world you never thought you’d see. Must I say, no creation crew members were harmed throughout the filming of these amazing creatures.
Nat Geo conducts documentaries and live streams streamed on their channels on TV. But of course, the complication with this is how on earth we are going to capture this beautiful world through the camera lens. How on earth does Nat Geo bring the Amazon Rainforest to your living room?
Dedicated to big cats in their natural habitat, this week rejoices the strength and expertise of these respectable animals and emphasizes their fight to last in a human-dominated world. Award-winning cinematographer Bob Poole follows the life of a fearless mother cheetah along the rocky terrains of Kenya whilst she brawls both for her survival and of her own cubs. You’ll luckily be running through an emotional rollercoaster of the circle of life, as this courageous mother – susceptible to other predators and humans alike – gives it her absolute best to protect her family.
Features of this week also follow the saga of three lion prides whose lives become completely taken over by both their individual struggles to survive and thrive in the mysterious but lethal oasis on the Mwagusi River (Tanzania). Although the pride’s presence feels scenic and munificent, all is different when hundreds of buffalo stop by to drink water, followed by a competing, powerful family – the Baobab pride.
Small, wild cats like lynx, sand cats and servals may look like they could be a house pet, but they are mighty predators just like their larger cousins. ‘Wild Little Cats’ opens up your eyes to a brand-new world in which these feisty little things manage to survive in the most brutal climates their habitat has to offer.
The traveling filmmaker for both Evolve Studio and Nat Geo really concentrated gathering tactical knowledge about moving gear, setup time, possibility of pulling off high-end National Geographic quality, and using only what they could carry. They developed unique camera builds and tech support systems. Which made them push the limit of how many scenes and setups they could produce in a given day, or in
a multiple day road adventure. The contrast of shots between the most peaceful streams and skies, and the morbid scenes of a lions battle to survive.
National Geographic worked with Evolve Studio to develop an amazing and insightful video, magazines, and online journals that have been seen and used around the world and in thousands of classrooms. And it makes you question if they can pull off something as amazing as this, what’s next? Are we looking to see an elephant week soon? I hope so!